Having built a strong reputation for its creative design ideas and the ability to innovate in a competitive market, Italian toy manufacturer, Giochi Preziosi, has acquired the world’s only full color, multi-material 3D printer – Stratasys J750, to further push the boundaries of innovation for every toy that is designed by their R&D team.
One major challenge that the R&D team had faced prior to using the J750 was achieving the level of color and detail that they wanted for every individual model accurately and consistently, especially in the prototyping of action figures and dolls.
Typically, they would use their previous 3D printer to produce models in a grey base color, go through a length post-process step, before hand-painting every model with the required color scheme and detail. This was undoubtedly a costly and laborious process that offered little room for design iterations that would typically arise.
With the J750 however, the team has significantly reduced lead time in developing prototypes for the Gormiti brand compared to previous methods, and most importantly the overall product quality.
Internal approval time has also been reduced by up to 30% thanks to the ability of the J750 to print increased level of details, enable wide-ranging color vividness, support Pantone validation, as well as the ability to use a diverse range of materials, and smooth out the industrial color communication process from prototype to final production.
With the models produced by the J750 resembling the final product so closely, Giochi Preziosi is using them to enhance their stands at major international trade shows and toy fairs as a preview of next season’s highlights.
“For us, the J750 has opened our eyes to the possibilities of ultra-realistic prototyping and the opportunities are endless. Importantly, its capabilities grant our designers limitless freedom of imagination knowing that we now have the means to bring their ideas to life,” concluded Cofini.