In the fast-moving consumer goods industry, perception is everything.
About 3,000 new consumer goods are launched globally every year, and a consumer is exposed to thousands of different products in just one 30-minute shopping trip.
For shoppers, deciding what to buy depends almost entirely on what product package stands out in that very large crowd.
What are leading global brands doing better than those struggling to stand out on the shelf? Discover how successful consumer brands pull consumers in, instead of just pushing products out. Find out how they gain a competitive edge with more design freedom and speed to market using multi-material, multi-color 3D printed prototypes throughout their design cycle.